1. When planning to establish a business, we have to consider environmental scanning because it can help us to decide what kind of business to start at a given place. This can be done through research and interviews. After a thorough observation of a target area, we will have a clear idea of setting up the most ideal business for the location. Conducting a demography survey also help us to decide what best product or services to offer in a best location.
2. Advantages of environmental scanning over plain observation:
- It helps us to know our market.
- It helps us to have a clear idea of lifestyle of the people as well as the existing business in a certain place.
- It helps us on how the distribution of the products or services.
- It helps us what products or services we can offer depending on the interest of people.
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